Your question is Calculate Self-Serve LTV to CAC. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're evaluating the economics of a self-serve SaaS business and want a clean way to judge whether paid acquisition is creating durable value. The team uses subscription revenue and performance marketing heavily, so customer lifetime value and customer acquisition cost are central to growth decisions.
How would you calculate the LTV/CAC ratio for our self-serve customers, and what does it tell you?