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Calculate Customer Lifetime Value

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Welcome to your interview.

The question is on your right: Calculate Customer Lifetime Value. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Scenario

Scenario

You are a product growth analyst on a subscription product. The team uses customer lifetime value to decide how much to spend on acquisition and which segments deserve more investment. The interview question is straightforward, walk me through the math of how you would calculate customer lifetime value.

Question

Question

Walk me through the math of how you would calculate customer lifetime value.