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Calculate Customer Lifetime Value

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Your question is Calculate Customer Lifetime Value. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Scenario

Scenario

You are a product growth analyst on a subscription product. The team uses customer lifetime value to decide how much to spend on acquisition and which segments deserve more investment. The interview question is straightforward, walk me through the math of how you would calculate customer lifetime value.

Question

Question

Walk me through the math of how you would calculate customer lifetime value.