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Calculate Customer Lifetime Value

MediumMetrics00:00
Frontier
Your interviewer · Product Growth Analyst
In session
Interviewer

Welcome to your interview for the Product Growth Analyst role at Frontier.

The question is on your right: Calculate Customer Lifetime Value. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Scenario

Scenario

You are a product growth analyst on a subscription product. The team uses customer lifetime value to decide how much to spend on acquisition and which segments deserve more investment. The interview question is straightforward, walk me through the math of how you would calculate customer lifetime value.

Question

Question

Walk me through the math of how you would calculate customer lifetime value.