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Building a Sales Pipeline

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Your question is Building a Sales Pipeline. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Scenario

You're joining a B2B SaaS company where growth depends on creating a repeatable outbound and inbound motion. Leadership wants to know how you would build pipeline in a way that matches the product's ideal customer profile and leads to durable revenue, not just more top of funnel activity.

Question

How do you approach building a sales pipeline?