Your question is Build vs Integrate Growth Features. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're advising a SaaS company that wants to add a new growth feature to improve activation and expansion. The team could build the capability directly into its core product, or rely on a third party integration that gets to market faster but may limit control over the user experience and roadmap.
What framework would you use to decide whether to build a growth feature in-house or rely on a third-party integration?
A strong answer can anchor on an Aircall example, such as whether to build a growth feature natively in Aircall Workspace or launch it through an Aircall App Marketplace integration.