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Build Rapport Across Buyer Types

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Problem

Scenario

You're selling a business product to a wide range of stakeholders. In one deal, you may speak with a small business owner focused on day-to-day operations, and in another, a senior executive focused on strategic outcomes. You need to adapt your approach without losing credibility or clarity.

Question

How do you build rapport with diverse stakeholders, from small business owners to C-suite executives?