Whenever you're ready, walk me through how you'd approach this.
You're advising a B2B software company that sees an adjacent capability becoming important to customer demand and competitive positioning. Leadership is debating whether to build it internally, acquire a company that already has it, or partner with a third party and integrate it into the product. They want a clear way to compare speed, control, economics, and strategic fit before committing.
How do you decide whether to build a new capability, buy a company, or partner with a third party?