Your question is Build a User Feedback Process. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're working on a product team and need a repeatable way to learn from users without overreacting to the loudest requests. Different teams are bringing in feedback from sales calls, support tickets, and direct interviews, but the process is inconsistent. You've been asked how you would approach it.
What is your process for gathering user feedback?