Welcome to your interview for the Marketing Analytics Specialist role at Workiva.
The question is on your right: Build a Marketing KPI Dashboard. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
You're working with a marketing team that runs campaigns across several channels and needs a consistent way to track performance. The team wants one view that ties top-of-funnel activity to pipeline and spend efficiency, so people can see what is working without debating definitions each week.
How would you build a dashboard to track marketing performance metrics?