Your question is Breakeven for New Banking Feature. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're advising a digital banking team that is considering a new feature inside its consumer banking experience. The feature would require a meaningful upfront build, and leadership wants a simple way to judge whether the investment makes sense before committing engineering capacity. The team expects the feature could create value through higher customer retention, more primary bank relationships, and incremental deposit balances, but the exact path to payback is still uncertain.
Walk me through a breakeven analysis for a new digital banking feature that requires an upfront development cost of $2 million.