Your question is Choosing the Best Segment for $100k. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Based on the sample dataset provided in the case study, which customer segment has the highest ROI for Capchase, and where should we invest our next $100k of marketing budget?