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Balance Customer Feedback and Market Data

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Your question is Balance Customer Feedback and Market Data. Take a moment with it on the right.

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Problem

Scenario

You are working on a B2B SaaS product and the team has identified a possible new opportunity. Some customers are asking for it, but the market data is mixed and the leadership team does not want to chase every request. You have been asked to weigh the evidence and decide how to judge the opportunity.

Question

How do you use customer feedback and market data together when evaluating a new opportunity?