SoFiMediumMetrics00:00Welcome to your interview for the Data Scientist role at SoFi.
The question is on your right: Assess User Behavior Changes Post-Pricing Change. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
Streamify, a subscription-based streaming service, recently increased its monthly subscription price from $9.99 to $12.99. Following this pricing change, the product team has noted a significant drop in user engagement metrics, particularly in daily active users (DAU) and subscription renewals. The Chief Product Officer is concerned about the potential long-term effects on revenue and user loyalty.
| Data Source | Description | Granularity |
|---|---|---|
| user_engagement | Logs of daily active users with timestamps, user_id, and session_time | Daily |
| subscription_data | User subscription status, renewal dates, and payment history | Monthly |
| user_feedback | Survey responses regarding pricing perception and service satisfaction | Per-user |
| churn_data | Historical data on user churn rates before and after the pricing change | Monthly |
| demographic_data | User demographic details including age, location, and subscription tier | Per-user |