Your question is Assess Marketing Effectiveness With KPIs. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're reviewing how a marketing team measures performance across channels and campaigns. The team wants a simple way to connect top-line business outcomes to the metrics they watch day to day.
How do you assess marketing effectiveness using KPIs?