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Analyze Pricing Impact on Conversion

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Scenario

You are a product growth analyst on a ride-hailing marketplace. The team recently changed upfront pricing on the rider app for a subset of trips, and leadership wants to know whether the change is affecting how many riders complete a booking and how often they cancel before pickup. Early dashboard reads show mixed movement across the funnel, but the team has not separated pricing effects from demand mix or trip type changes.

Question

How would you analyze whether a change in pricing is affecting rider conversion and cancellation behavior?