Asked at 1 company1A/B TestingExperimentationCausal Inference
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Scenario
You work on a customer insights team that launched a campaign and then noticed a shift in customer behavior afterward. Stakeholders want to know whether the campaign caused the change or whether it was just a normal pre-existing trend.
Scenario
You work on a customer insights team that launched a campaign and then noticed a shift in customer behavior afterward. Stakeholders want to know whether the campaign caused the change or whether it was just a normal pre-existing trend.
Your answer
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