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Analyze Pre-Post Campaign Behavior Change

MediumA/B Testing & Experimentation00:00
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Your question is Analyze Pre-Post Campaign Behavior Change. Take a moment with it on the right.

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Scenario

You work on a customer insights team that launched a campaign and then noticed a shift in customer behavior afterward. Stakeholders want to know whether the campaign caused the change or whether it was just a normal pre-existing trend.

Question

How would you analyze changes in customer behavior before and after the campaign launch, and how would you separate a real campaign effect from time-based noise or other confounders?