Analyze Customer Trends Over Time

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Your question is Analyze Customer Trends Over Time. Take a moment with it on the right.

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Problem

Scenario

You're looking at customer behavior after a series of product and marketing changes. The team wants to understand how behavior is evolving over time, not just whether a single metric moved in one period.

Question

How would you analyze customer behavior trends over time?

What this tests

Choosing the right trend metrics instead of relying on one headline KPI
Using time series views to separate seasonality, noise, and structural change
Connecting engagement patterns to retention outcomes
Diagnosing trend changes through segment and cohort decomposition