Welcome to your interview.
The question is on your right: Analyze Customer Retention Metrics for FinTech App. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
FinTech Co. recently launched an update to its mobile app, introducing new budgeting tools aimed at enhancing user engagement. However, the customer retention rate has dropped from 75% to 68% over the last quarter, raising concerns among stakeholders about the effectiveness of the update. The Chief Product Officer is seeking insights into the decline and how it may impact overall user engagement and revenue.
| Data Source | Description | Granularity |
|---|---|---|
| user_profiles | User demographics, account age, and subscription tier | Per user |
| app_usage | Daily active users (DAU), session duration, and feature usage metrics | Per session |
| retention_metrics | Monthly retention rates segmented by cohort and feature engagement | Monthly |
| feedback_log | User feedback and ratings for the new features | Per feedback entry |
| transaction_history | User transaction data, including frequency and volume | Per transaction |