Your question is Analyze Campaign Metrics That Matter. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You've worked on marketing campaigns where performance had to be evaluated beyond top line traffic. The goal is to show that you can connect campaign metrics to business outcomes, not just report channel numbers.
Can you describe a marketing campaign you analyzed and the metrics you tracked?