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Align Team on Goals and Customers

MediumProduct Sense00:00
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The question is on your right: Align Team on Goals and Customers. Take a moment with it first.

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Problem

Scenario

You are leading a product engineering team on a B2B SaaS product. The roadmap is moving, but different people are optimizing for different things, and customer feedback is starting to feel fragmented.

Question

How do you ensure your team is aligned with product goals and customer needs?