Interview Guides
TaskFlow is a B2B SaaS work-management platform used by 25,000 small and mid-sized businesses, with 3.2M monthly active users across web and mobile. The company has grown quickly through sales-led expansion, but product leadership is concerned that roadmap decisions are increasingly driven by executive requests, large customer escalations, and competitor reactions rather than validated user needs.
Over the last two quarters, TaskFlow shipped 14 major features, but only 4 have adoption above 20% of eligible users after 90 days. NPS has remained flat at 31, and qualitative research shows a recurring complaint: "The product keeps adding things, but core workflows are still too hard." Engineering velocity is healthy, yet customer satisfaction and feature adoption are not improving proportionally.
The CPO asks you, as the PM for the core collaboration product, to define how you would ensure your team's work stays aligned with real user needs while still balancing revenue pressure, enterprise customer requests, and limited engineering capacity.
