You're working on a product where teams have strong opinions about what to build next. User feedback, commercial goals, and internal priorities do not always point in the same direction, and you need a clear way to decide.
How do you make sure your solutions align with user needs and business objectives?
Ability to identify real user needs versus feature requestsUse of Jobs to Be Done and value proposition thinkingConnecting product decisions to business KPIsMaking explicit trade-offs when goals conflict