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Align Engineering Work to Company Goals

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Your question is Align Engineering Work to Company Goals. Take a moment with it on the right.

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Problem

You are advising a company whose engineering team is juggling multiple projects, and leadership wants clearer alignment between technical work and business goals. The team needs a practical way to decide what gets built, what gets delayed, and how to explain those choices.

Question

How do you approach aligning engineering projects with company objectives?