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A/B Test for Two UI Variants

HardA/B Testing & Experimentation00:00
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Your question is A/B Test for Two UI Variants. Take a moment with it on the right.

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Problem

How to setup an a/b test to compare 2 different user interfaces

Explain how you would design and analyze the experiment end to end. Cover the hypothesis, primary metric, guardrails, minimum detectable effect, sample-size calculation, randomization unit, duration, statistical analysis, and ship or do-not-ship criteria. State any assumptions explicitly, and address peeking, novelty effects, sample ratio mismatch, and potential violations of SUTVA.