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Optimize Ad Spend Across Channels

Hard
HardProduct SenseFeature PrioritizationUser NeedsProduct Vision

Problem

A marketing team wants to spend a budget on acquiring new users for NBCUniversal’s Peacock. How would you build a model to optimize their spend across different advertising channels?

Practicing as: Data Scientist interview at NBCUniversal

Hi, I'll play your NBCUniversal interviewer for the Data Scientist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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NBCUniversal Data Scientist Interview Questions
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