To excel in the ZoomInfo Technologies design loop, you must understand the specific competencies the hiring panel evaluates during each stage.

Portfolio Review & Visual Execution

This is the most critical stage for demonstrating your hard skills. The panel wants to see how you take a project from concept to high-fidelity execution.

Be ready to go over:

• High-Fidelity Prototyping – Show interactive prototypes that demonstrate transitions, micro-interactions, and visual states.
• Visual Hierarchy – Explain how you use typography, spacing, and contrast to guide a user's eye through data-dense layouts.
• Component Design – Discuss how you build reusable components that align with broader design systems.
• Advanced concepts – Be prepared to discuss how you design for accessibility (WCAG compliance) and how you optimize layouts for different screen sizes and responsive states.

Example scenarios:

• "Walk us through a case study where you had to redesign a complex dashboard. Focus on how you improved the visual layout to make key metrics stand out."
• "Show us a prototype of a feature you designed. Explain your choice of visual elements, colors, and interactive states."

Whiteboard Design Challenge

The whiteboard challenge evaluates your real-time problem-solving, collaboration, and interaction design capabilities. It is less about creating a finished piece of art and more about your structured design process.

Be ready to go over:

• Problem Framing – Asking clarifying questions to narrow down the user persona, business goals, and technical constraints.
• Information Architecture – Mapping out user flows and structural layouts quickly using wireframes.
• Iterative Feedback – Actively incorporating suggestions from the interviewers as you sketch your solutions.

Example scenarios:

• "Design a search and filtering interface for a user who needs to query a database of 100 million companies based on highly specific criteria."
• "Wireframe an onboarding flow for a complex B2B analytics tool, focusing on reducing user drop-off."

Behavioral & Stakeholder Alignment

This area evaluates your soft skills, your ability to handle constructive criticism, and how you collaborate with product managers and engineers.

Be ready to go over:

• Handling Pushback – How you navigate disagreements over design decisions with data, user research, or design principles.
• Cross-Functional Handover – How you prepare your designs for engineering to ensure high-fidelity implementation.
• Speed vs. Quality – How you make trade-offs when a feature needs to be shipped quickly.

Example scenarios:

• "Tell me about a time when a product manager wanted to ship a feature that you felt had a poor user experience. How did you handle it?"
• "Describe a situation where you had to adapt your design because of a sudden technical limitation discovered by the engineering team."

As a UX/UI Designer at ZoomInfo Technologies, your day-to-day work centers on driving product innovation and maintaining a high standard of design quality across the platform. You will own features from ideation through to launch, translating complex business requirements into elegant user journeys.

You will spend a significant portion of your time collaborating with product managers to define feature scopes and map out user flows. This involves translating complex database logic and sales search workflows into visual layouts that feel effortless to the end-user. You will be responsible for creating wireframes, high-fidelity mockups, and interactive prototypes that clearly communicate your design intent.

Additionally, you will work closely with the engineering team to ensure your designs are implemented with high fidelity. This includes contributing to the shared design system, reviewing front-end builds, and refining micro-interactions. You will also participate in regular design reviews, presenting your work to design leadership and cross-functional stakeholders while incorporating feedback in a fast-paced, highly iterative environment.

To be highly competitive for the UX/UI Designer position, you must demonstrate a strong balance of visual design talent, interaction design logic, and professional experience in the B2B SaaS domain.

• Must-have skills & qualifications:

  • Portfolio of shipped work – A strong portfolio demonstrating real-world B2B SaaS products, with a heavy emphasis on polished, high-fidelity visual design and interactive prototyping.
  • Tool proficiency – Advanced expertise in Figma, including auto-layout, interactive components, and design system integration.
  • Interaction design foundation – A deep understanding of information architecture, user flow mapping, and wireframing for complex data-dense interfaces.
  • Collaboration skills – Proven experience partnering with product managers and front-end engineers to deliver digital products.

• Nice-to-have skills & qualifications:

  • Data visualization experience – Prior experience designing complex dashboards, charts, and data-heavy reporting interfaces.
  • Basic front-end knowledge – A foundational understanding of HTML, CSS, and component-based frameworks (like React) to facilitate smoother handoffs with engineering.
  • Proactive strategy – Experience creating product roadmaps or presenting structured 90-day plans during the onboarding phase.

Q: How visual or UI-heavy is the design role at ZoomInfo Technologies? A: Very UI-heavy. While UX research, user flows, and backend logic are important, historical interview data shows that the hiring team heavily prioritizes visual polish, high-fidelity prototypes, and clean aesthetic execution. Candidates who focus too much on abstract research slides without showing polished UI solutions may find the panel disengaged.

Q: Does the interview process involve a take-home design assignment? A: Generally, no. ZoomInfo Technologies typically does not request a home assignment. Instead, they rely on a comprehensive portfolio review and a live whiteboard challenge to evaluate your real-time design skills and collaboration style.

Q: How long does the entire interview process take? A: The process typically takes about three to four weeks from the initial recruiter screen to the final decision. However, candidates have occasionally reported longer timelines or unexpected scheduling changes, so staying in close contact with your recruiter is highly recommended.

Q: What is the whiteboard challenge like? A: It is a collaborative, interactive session with a design panel. You will be given a prompt—usually related to a complex B2B SaaS workflow—and asked to walk through your problem-solving process, map out user flows, and draw wireframes on a digital whiteboard.

To maximize your chances of success, keep these practical, insider tips in mind as you navigate the interview process:

• Lead with Visual Polish: When presenting your portfolio, do not spend 80% of your time on research and persona slides. Get to the final, high-fidelity, interactive screens quickly. Show off your UI craft, typography, and attention to detail.
• Prepare a 90-Day Plan: Having a structured, proactive plan detailing how you intend to onboard, learn the product suite, and start contributing within your first 90 days shows immense maturity and leadership.
• Over-Communicate During the Whiteboard Challenge: Do not design in silence. Treat the whiteboard session as a collaborative workshop. Ask questions, validate your assumptions with the interviewers, and talk through your design decisions out loud.
• Show Resilience and Adaptability: The environment is fast-paced and can occasionally experience administrative shifts. Maintain a positive, solution-oriented attitude during scheduling hiccups or process changes, as this demonstrates your ability to thrive in dynamic corporate settings.

Securing a UX/UI Designer role at ZoomInfo Technologies is an exciting opportunity to design at scale, shaping the interface of a platform used by millions of business professionals. The role offers a fast-paced environment where your visual polish and systemic design thinking can make a massive, tangible impact on product success.

To succeed, focus your preparation on sharpening your visual portfolio, mastering high-fidelity prototyping in Figma, and practicing structured, collaborative problem-solving for the whiteboard challenge. Approach the interview loop with confidence, professionalism, and a proactive mindset. For more insights, real candidate interview experiences, and salary benchmarks, you can explore additional resources on Dataford.

The salary data displayed above highlights the competitive compensation structure offered at ZoomInfo Technologies. When evaluating your offer, consider the full package, which often includes base salary, performance bonuses, and equity components. Understanding these ranges will help you navigate compensation discussions confidently during the final stages of your interview loop.