What is a Business Analyst at Zig By Comfortdelgro?
As a Business Analyst (often aligned with the Product Analyst track) at Zig By Comfortdelgro, you will serve as the core data engine powering Singapore's leading mobility-and-lifestyle platform. Zig is a high-growth venture under ComfortDelGro, designed to integrate transport, food discovery, and merchant services into a seamless digital experience. In this role, you are not merely a traditional IT system analyst; you are a strategic partner who translates complex user behavior and transactional datasets into actionable product roadmaps and merchant-acquisition strategies.
Your work directly impacts how millions of users interact with the app, from optimizing ride-hailing funnels to refining the onboarding journey for restaurant merchants. By digging deep into user cohorts, design experiments, and market trends, you will help the product team define its "North Star" metrics. This unique positioning requires a rare blend of rigorous technical data analysis and high-level business acumen.
To succeed, you must be comfortable navigating ambiguity and driving strategic value. You will collaborate closely with Product Managers, Data Engineers, and business development teams to ensure that data integrity is maintained while turning vague operational questions into clear, data-driven answers that fuel company growth.