To stand out in the Zig By Comfortdelgro hiring process, you must prepare across several critical dimensions. The hiring panel looks for candidates who can blend technical execution with strategic communication.

Role-Related Knowledge – You must demonstrate a deep understanding of product analytics frameworks, SQL, and data visualization tools like Power BI or Tableau. Be prepared to explain how you design schemas, track custom events, and translate raw data into clean, automated dashboards that stakeholders can easily interpret.

Structured Problem-Solving – Interviewers will present you with ambiguous, real-world business scenarios. You should use structured frameworks to break down these problems, showing how you isolate variables, formulate hypotheses, and validate your ideas using data rather than intuition.

Macro Market Research – Unlike traditional IT roles, this position requires you to understand the broader mobility and F&B ecosystem in Singapore. You need to show that you keep up with industry trends, understand competitor dynamics, and can perform strategic market research to identify new business opportunities.

Communication & Influence – You must be able to translate complex technical findings into clear, actionable business insights for non-technical stakeholders. Whether you are presenting a mock pitch or explaining an A/B test result, your communication must be concise, structured, and persuasive.

The interview process at Zig By Comfortdelgro is designed to evaluate both your technical execution and your strategic business thinking. The company operates with a fast-paced, startup-like agility backed by a major corporate parent, and this dynamic is reflected in their hiring approach.

The journey typically begins with an initial screening or a technical written assessment to verify your core analytical and SQL capabilities. Following this, you will progress to a panel interview—conducted via video call—featuring line managers, department heads, and HR representatives. This stage focuses heavily on your past experiences, technical methodologies, and your ability to solve real-time business cases. For senior roles or strategic tracks, a final round with executive leadership (such as the HOD or CEO) is common to assess your long-term strategic fit and industry vision.

The timeline above outlines the typical stages a candidate goes through during the selection process. Use this visual guide to pace your preparation, ensuring you allocate enough time for both technical coding practice and strategic business case prep before your panel interview. Note that depending on the team's immediate hiring needs, the transition between stages can be exceptionally fast.

To excel in your interviews, you must understand the core areas where the hiring panel will focus their evaluation. Each round is designed to test a specific set of skills.

Product Analytics & Experimentation

This area evaluates your capability to act as the "data engine" of the product team. Interviewers want to see if you can design robust experiments and extract meaningful insights from user interaction data to guide product roadmaps.

Be ready to go over:

• A/B Testing Methodology – Setting sample sizes, defining null hypotheses, understanding statistical significance, and interpreting p-values.
• Funnel & Cohort Analysis – Tracking user journeys, identifying high-friction drop-off points, and segmenting users by behavior or acquisition channel.
• Retention Modeling – Measuring user lifetime value (LTV), calculating churn rates, and identifying features that drive long-term engagement.
• Advanced concepts (less common) – Multi-touch attribution modeling, predictive churn analytics, and setting up automated anomaly detection for product KPIs.

Example questions or scenarios:

• "How would you design an experiment to test if a personalized notification increases ride bookings?"
• "Walk me through how you would segment our user base to find the most loyal customers for a new loyalty program."

Business Strategy & Merchant Onboarding

Because Zig bridges mobility and lifestyle services, this evaluation area tests your ability to think like a business strategist. You must show that you can help scale the platform's merchant network through data-driven pitches and market research.

Be ready to go over:

• Merchant Value Proposition – Structuring a compelling business case to convince external merchants (like restaurants) to join the platform.
• Macro Market Research – Analyzing industry trends, market sizing, competitor positioning, and consumer behavior in Singapore.
• Go-to-Market (GTM) Strategy – Formulating data-driven plans to launch new services or expand existing ones within specific geographic areas.

Example questions or scenarios:

• "Deliver a 5-minute mock pitch to onboard a popular local cafe chain onto the Zig app."
• "What data points would you analyze to determine which new F&B merchants we should target next month?"

Data Infrastructure & Visualization

This technical area assesses your ability to handle data pipelines, maintain data hygiene, and build self-service reporting tools for the business.

Be ready to go over:

• SQL Proficiency – Writing complex queries using window functions, subqueries, CTEs, and various join types.
• Dashboard Design – Creating intuitive, real-time dashboards in Tableau, Power BI, or Looker that highlight key business health metrics.
• Data Warehousing & ETL – Understanding how data flows from application event tracking into the warehouse, and partnering with Data Engineers to maintain tracking accuracy.

Example questions or scenarios:

• "How would you design a dashboard for our operations team to monitor driver supply and passenger demand in real-time?"
• "Describe a scenario where you identified a tracking discrepancy in your product events and how you resolved it."