What is a Business Analyst at Zeta Global?
A Business Analyst at Zeta Global serves as a critical bridge between complex data ecosystems and actionable business strategy. In an organization driven by data-powered marketing technology, your role is to translate abstract business challenges into technical requirements and analytical insights that drive product growth and operational efficiency. You are not just crunching numbers; you are shaping the strategic direction of how Zeta Global serves its clients.
You will operate at the intersection of product, engineering, and stakeholder management. Success in this role requires a unique blend of technical proficiency—such as data manipulation and process mapping—and the interpersonal finesse to communicate findings to VPs and cross-functional teams. This is a fast-paced environment where your ability to synthesize information and influence decision-making will directly impact the company's competitive edge in the marketing cloud space.




