What is a Marketing Analytics Specialist at Yelp?
The Marketing Analytics Specialist at Yelp occupies a critical intersection between data science, product strategy, and marketing growth. You are responsible for transforming raw user behavior data into actionable insights that drive the Yelp ecosystem, ensuring that millions of users find the right local businesses while helping those businesses thrive. Your work directly influences how the company allocates marketing spend, optimizes user acquisition, and refines product features like the Yelp Host or broader Consumer Growth Marketing initiatives.
This role is not just about reporting numbers; it is about storytelling through data to influence senior stakeholders. You will be expected to tackle complex, ambiguous problems—such as evaluating the efficacy of new growth channels or optimizing the user funnel—with a high degree of autonomy. Success in this role requires a blend of technical proficiency in SQL and visualization tools, paired with the strategic intuition to challenge existing assumptions and champion data-driven decision-making across the organization.




