Preparing for a Business Analyst interview at Wix requires a balanced approach. You cannot rely solely on your technical skills, nor can you rely purely on business intuition. The interviewers are looking for candidates who can seamlessly bridge the gap between complex datasets and strategic business execution.

Analytical and Structured Thinking – You must demonstrate a highly structured approach to problem-solving. When presented with ambiguous business cases or guesstimation questions, break the problem down into logical, manageable components. Interviewers value a clear framework and transparent assumptions over a perfectly accurate final number.

SaaS Business and Product Acumen – You need a deep understanding of how Wix works as a business. Familiarize yourself with SaaS metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), monthly recurring revenue (MRR), cohort retention, and conversion funnels. Be prepared to explain how changes in product features impact these high-level business goals.

Technical Execution – You must be fast and precise with your technical tools. The timed assessments require you to build pivot tables, write formulas, and construct clean, readable graphs under pressure. Your SQL skills should be sharp enough to handle joins, aggregations, and subqueries quickly and without syntax errors.

Communication and Stakeholder Influence – A great analyst at Wix is an excellent storyteller. When presenting your business cases, avoid jargon and focus on the narrative. You must be able to clearly explain what the data shows, why it matters to the business, and what concrete actions the team should take next.

The interview process for a Business Analyst at Wix is rigorous, practical, and highly focused on real-world scenarios. It is designed to simulate the day-to-day challenges you will face on the job. The process typically spans several weeks and includes a mix of take-home assessments, timed technical tests, and multiple rounds of professional interviews.

The journey begins with an initial screening call with a Talent Acquisition partner to discuss your background, experience, and motivation. If there is a mutual fit, you will quickly transition into the technical evaluation phase. Wix heavily filters candidates using timed assessments to ensure strong baseline capabilities in data manipulation and SQL before moving to deeper strategic rounds.

Following the initial tests, you will be given a comprehensive business case assignment. This stage is highly interactive; you will not only submit your analysis but also present and defend your findings in front of a panel of team leads. The final stages involve interviews with senior directors or guild leaders, focusing on product strategy and culture fit, before a final HR conversation.

The timeline above outlines the standard progression of the Wix hiring process. Candidates should expect a highly structured sequence where each stage serves as a strict gateway to the next. The entire process requires a sustained level of energy and preparation, particularly as you transition from solo technical execution to live stakeholder presentations.

To succeed at Wix, you must perform exceptionally well across several distinct evaluation areas. The interviewers will score you based on your depth of knowledge and practical execution in these core domains.

Excel & Google Sheets Mastery

This area evaluates your hands-on ability to organize, analyze, and visualize raw data under tight time constraints. Many candidates find this stage challenging due to the strict time limits (often 90 to 150 minutes).

Be ready to go over:

• Data Wrangling – Cleaning raw datasets with thousands of rows, handling missing values, and structuring data for analysis.
• Core Functions & Formulas – Mastery of lookups, conditional logic (IF, SUMIFS, COUNTIFS), and percentage-related calculations.
• Pivot Tables & Aggregations – Rapidly grouping data to identify high-level trends, cohort behaviors, and marketing performance.
• Data Visualization – Creating clean, intuitive graphs that instantly convey key business insights to non-technical stakeholders.

Example scenarios:

• "You are given a raw sheet of 10,000 website visits. Identify which traffic sources have the highest bounce rates and present the trend in a clean bar chart."
• "Analyze a dataset of employee task durations to locate operational bottlenecks, utilizing pivot tables to summarize performance by department."

SaaS Business Metrics & A/B Testing

At Wix, everything revolves around the user journey and product optimization. You will be tested on your ability to evaluate product changes and measure their financial and behavioral impact.

Be ready to go over:

• Conversion Funnels – Analyzing how users move from registration to site creation, and ultimately to premium packages.
• A/B Testing Frameworks – Understanding how to set up tests, define control and variant groups, and choose appropriate success metrics.
• Decision Making – Determining whether to roll out, iterate, or kill a feature based on conflicting data points (e.g., conversion went up, but user satisfaction dropped).
• Advanced concepts (less common) – Cohort analysis, churn prediction modeling, and understanding the long-term impact of price elasticity on customer lifetime value.

Example scenarios:

• "We launched a new checkout UI. The conversion rate increased by 2%, but the average order value decreased by 5%. Should we keep the new UI?"
• "Define the key performance indicators you would track to measure the success of Wix's AI-driven website creator."

SQL & Query Performance

You will need to prove you can access and query databases independently without relying on engineering teams.

Be ready to go over:

• Aggregations & Grouping – Using GROUP BY, HAVING, and aggregate functions to summarize user activity.
• Table Joins – Combining user profiles, subscription logs, and website activity tables accurately.
• Subqueries & CTEs – Writing clean, readable, and structured queries to solve multi-step data retrieval problems.

Example scenarios:

• "Write a query to identify users who created a website but did not publish it within their first 48 hours."
• "Calculate the month-over-month growth rate of active premium subscriptions."

As a Business Analyst at Wix, your daily routine will be dynamic and highly collaborative. You will act as the analytical engine for your team, translating raw numbers into strategic directions.

You will spend a significant portion of your time collaborating with product managers, marketing leads, and developers. You will help them define success criteria for upcoming product launches, design rigorous A/B tests, and build automated dashboards to track post-launch performance. Your role is to ensure that every product and marketing decision is backed by solid data.

Additionally, you will conduct deep-dive exploratory analyses to uncover hidden business opportunities or diagnose sudden performance drops. For example, you might investigate why a specific geographic market is experiencing slower premium upgrade rates, or analyze user behavior to suggest optimizations for the website editor interface. You will package these insights into clear, visual presentations and present them directly to business leaders.