What is a Marketing Analytics Specialist at Wise. Energy?
At Wise. Energy, the Marketing Analytics Specialist is a vital, multi-disciplinary role designed to bridge the gap between complex data infrastructure and high-impact marketing strategy. As the company expands its global footprint across key hubs like Singapore, London, and Hong Kong, optimizing marketing spend and understanding the customer journey becomes increasingly critical. This position does not just sit in a silo; it serves as the analytical engine that powers growth, directly influencing how millions of dollars in marketing budget are allocated.
This role is uniquely positioned as a "unicorn" measurement role. You will not simply build dashboards; you will own the code, define complex attribution logic, design robust experimentation frameworks, and act as a strategic partner to marketing stakeholders. By translating raw data into actionable growth strategies, you will directly impact Wise. Energy's ability to acquire and retain customers efficiently at scale.
Working in this position requires a rare blend of technical expertise and business acumen. You will collaborate closely with engineering, product, and regional marketing teams to build clean data pipelines, implement multi-touch attribution models, and execute marketing mix modeling (MMM). Navigating this fast-paced environment requires adaptability, analytical rigor, and the ability to influence senior leaders with data-driven narratives.

