What is a Marketing Analytics Specialist at Wasserman Media Group?
At Wasserman Media Group, a global leader in sports, music, entertainment, and culture, the Marketing Analytics Specialist plays a pivotal role in translating complex data into actionable brand strategies. Operating at the intersection of consumer insights, digital media, and experiential marketing, this role is responsible for measuring the impact and ROI of major sponsorships, partnership campaigns, and talent activations. You will work with rich datasets to help world-class brands understand how to allocate their marketing budgets effectively across sports leagues, entertainment properties, and cultural events.
The impact of this position is felt directly by Wasserman's clients, who rely on data-backed recommendations to justify multimillion-dollar partnership investments. Whether you are analyzing social media engagement, evaluating broadcast exposure value, or modeling consumer sentiment, your insights will directly shape the creative and strategic direction of major marketing campaigns. This makes the role highly dynamic, as you are not just crunching numbers in a vacuum; you are telling a compelling story that connects cultural phenomena to business outcomes.
To succeed in this role, you must possess a unique blend of analytical rigor and creative problem-solving. Wasserman looks for specialists who can look past raw data to identify emerging cultural trends and consumer behaviors. It is a highly collaborative and fast-paced environment where your ability to communicate complex analytical findings to non-technical stakeholders—including brand managers, agency executives, and client partners—is just as important as your technical proficiency.
