What is a Marketing Analytics Specialist at Viasat?
At Viasat, a Marketing Analytics Specialist plays a critical role in bridging the gap between complex data and strategic marketing execution. As a global communications company, Viasat delivers high-speed satellite internet and connectivity solutions to residential consumers, commercial aviation, businesses, and government operations worldwide. In this role, you are tasked with analyzing customer acquisition funnels, evaluating campaign performance, and optimizing marketing spend across diverse channels.
Your work will directly impact how Viasat positions its products, acquires new subscribers, and retains existing customers in highly competitive markets. You will translate massive datasets into actionable marketing strategies, directly influencing budgets and promotional tactics. By collaborating with digital marketing teams, product managers, and data engineers, you ensure that every marketing dollar spent is backed by robust data and rigorous analysis.
This position is both challenging and rewarding due to the sheer scale of Viasat's operations. Whether you are analyzing the subscriber lifetime value of residential internet users or tracking the digital conversion rates of commercial aviation campaigns, your insights will drive high-level executive decisions. Candidates who thrive in this role are not only technically proficient in data manipulation but also possess the business acumen to tell compelling stories with data.



