What is a Marketing Analytics Specialist at Truebill?
As a Marketing Analytics Specialist at Truebill (now operating under the widely recognized Rocket Money brand), you will occupy a highly strategic seat at the intersection of data science, growth marketing, and product strategy. Truebill is a mission-driven personal finance platform that helps millions of users manage subscriptions, track spending, and improve their financial health. Because the business model relies heavily on user acquisition and subscription retention, marketing analytics is the engine that drives the company’s growth.
In this role, your primary objective is to optimize a multi-million dollar marketing budget across a diverse array of acquisition channels, including paid social, search, programmatic display, influencer marketing, and offline media like television and podcasts. You will translate complex datasets into actionable growth strategies, directly influencing how Truebill allocates capital to acquire high-value users. Your insights will not only dictate marketing spend but will also shape the product onboarding journey and subscription pricing models.
This position is highly visible and collaborative, requiring you to work closely with growth marketing managers, product teams, and senior leadership. You will be tasked with solving sophisticated attribution challenges in a privacy-first world, forecasting customer lifetime value (LTV), and designing rigorous incrementality tests. For an analytically minded professional who thrives on seeing the immediate business impact of their work, this role offers an unparalleled opportunity to drive scale at a fast-growing, household-name consumer fintech brand.
