What is a Marketing Analytics Specialist at Torch Dental?
The Marketing Analytics Specialist—often aligned with the Lifecycle Marketing Manager initiatives—plays a pivotal role in driving customer acquisition, engagement, and retention at Torch Dental. As a fast-growing platform simplifying operations, supply ordering, and financial workflows for dental practices, Torch Dental relies on data-driven marketing to reach and nurture its audience. In this role, you will sit at the intersection of data science, marketing strategy, and product growth, turning raw behavioral data into highly optimized lifecycle campaigns.
Your work will directly impact how dental practices discover Torch Dental and progress through the onboarding funnel. By analyzing user behavior, campaign attribution, and customer lifetime value, you will design automated email, SMS, and in-app touchpoints that guide users from initial interest to active platform adoption. This is not just a reporting role; it is a highly strategic position where your insights will guide budget allocation, product messaging, and growth priorities.
To succeed, you must possess a deep curiosity for user journeys and a rigorous analytical mindset. You will work closely with product, sales, and design teams to build a cohesive, personalized experience for thousands of dental professionals. The challenges you will solve are complex, requiring you to balance technical data manipulation with creative, empathetic marketing strategies.
