Preparation is key to navigating the Torch Dental evaluation process. You should approach your preparation by focusing on how you structure your thoughts, validate your assumptions with data, and communicate your strategic vision.

Analytical Rigor – You must demonstrate a strong command of data analytics tools and methodologies. Be ready to explain how you clean, analyze, and interpret marketing data to drive business decisions. Interviewers will look for your ability to connect high-level business goals to specific, measurable data points.

Lifecycle Strategy – Show that you understand how to map out a customer journey from awareness to advocacy. You should be prepared to discuss how to create personalized, automated campaigns that deliver the right message to the right user at the exact right moment.

Communication & Presentation – Technical skills alone are not enough. You must be able to translate complex data sets into clear, compelling narratives for non-technical team members and executive leadership. This is especially critical during the role-play and presentation rounds.

Collaborative Problem-Solving – Torch Dental values team players who can work cross-functionally to solve ambiguous problems. Demonstrate your ability to collaborate with sales, product, and engineering teams to implement tracking infrastructure and optimize campaign performance.

The interview process for the Marketing Analytics Specialist position at Torch Dental is comprehensive and designed to evaluate both your technical execution and your strategic communication. The process typically spans four to five rounds, moving from introductory conversations to deep-dive technical evaluations and collaborative presentations.

You will begin with a standard introductory conversation to align on background and role expectations. This is followed by a role-play or technical discussion and a take-home assignment designed to test your real-world problem-solving skills. The final stage is a comprehensive "Super Day" where you will meet with multiple team members, including senior leadership and potentially the company founder, to present your assignment and discuss your strategic vision.

The visual timeline above outlines the typical progression of stages you will navigate during your candidacy. Use this timeline to pace your preparation, ensuring you allocate sufficient time for both the take-home assignment and your presentation delivery. While the process is designed to move quickly, candidates should remain flexible and proactive in their communication as scheduling adjustments can occur.

To excel in your interviews, you must understand the specific areas where the hiring team will focus their evaluation. Expect deep dives into your technical capability, campaign execution, and presentation style.

Lifecycle Campaign Execution

This area evaluates your strategic approach to building, launching, and managing automated marketing campaigns that guide users through the customer journey.

Be ready to go over:

• Customer Journey Mapping – How to identify key touchpoints, friction points, and conversion opportunities throughout the user lifecycle.
• Marketing Automation Tools – Your hands-on experience with platforms like HubSpot, Braze, or Klaviyo to build complex campaign workflows.
• A/B Testing Frameworks – How to design, execute, and analyze tests for subject lines, content layout, and send times to drive continuous optimization.
• Advanced concepts (less common) – Multi-channel orchestration, dynamic content personalization based on real-time user behavior, and predictive churn modeling.

Example questions or scenarios:

• "How would you design a re-engagement campaign for dental practices that have become inactive on our platform for more than 30 days?"
• "Describe how you would set up a multi-channel campaign using both email and in-app notifications to drive adoption of a new product feature."

Data Analytics & Attribution

This area assesses your technical ability to query, analyze, and interpret data to measure marketing performance and determine the business value of your initiatives.

Be ready to go over:

• SQL & Excel Proficiency – Your ability to write queries, manipulate large datasets, and build clean reports to track marketing performance.
• Attribution Models – The pros and cons of first-touch, last-touch, linear, and multi-touch attribution in a complex B2B sales cycle.
• Funnel Conversion Analysis – How to measure and optimize conversion rates at every stage of the marketing and sales pipeline.
• Advanced concepts (less common) – Integrating third-party ad network data with internal databases, cohort analysis, and calculating customer lifetime value (LTV) relative to acquisition cost (CAC).

Example questions or scenarios:

• "If our sign-up-to-order conversion rate dropped by 5% this month, walk me through the steps you would take to diagnose the issue."
• "How do you ensure data integrity when tracking campaign performance across multiple platforms and tools?"

Presentation & Stakeholder Communication

This area measures your ability to package complex analytical findings into a clear, persuasive presentation and defend your recommendations under questioning.

Be ready to go over:

• Data Visualization – Creating clean, intuitive charts and dashboards that highlight key insights without overwhelming the audience.
• Strategic Pitching – Structuring a presentation to clearly define a business problem, present data-backed solutions, and outline expected outcomes.
• Handling Pushback – Answering challenging questions from leadership regarding your assumptions, data sources, or strategic direction.

Example questions or scenarios:

• "Present the findings of your take-home assignment to the leadership team, highlighting your top three strategic recommendations."
• "How do you handle a situation where your data analysis contradicts a strong strategic belief held by a senior executive?"