What is a Marketing Analytics Specialist at The Trade Desk?
As a Marketing Analytics Specialist at The Trade Desk, you will sit at the intersection of data science, digital marketing technology, and strategic business growth. The Trade Desk operates one of the world's leading independent demand-side platforms (DSPs), processing hundreds of billions of queries daily. In this role, your primary mission is to leverage this massive scale of data to evaluate, optimize, and scale global marketing campaigns, ensuring that marketing spend directly translates to measurable business outcomes.
You will not merely generate static reports; instead, you will build sophisticated attribution models, design rigorous A/B testing frameworks, and extract actionable insights from complex datasets. Your work will directly influence how The Trade Desk positions its own brand and drives adoption of its revolutionary programmatic advertising technology. This requires a deep understanding of the programmatic ecosystem, real-time bidding, and modern digital marketing channels.
This position is highly collaborative and carries significant strategic weight. You will work closely with cross-functional teams, including product marketing, client services, operations, and senior leadership, to translate raw data into compelling narratives. For a data-driven professional, this role offers the unique opportunity to apply cutting-edge analytics within the very company that is redefining the future of global advertising.
