What is a Marketing Analytics Specialist at The Ameriprise?
At The Ameriprise, the Marketing Analytics Specialist plays a pivotal role in driving client acquisition, engagement, and retention across our diverse financial services portfolio. Operating at the intersection of data science, brand strategy, and consumer behavior, this role is responsible for translating complex datasets into actionable marketing insights. You will help shape the strategic direction of our campaigns, ensuring that marketing spend is optimized and that our messaging resonates with both current and prospective clients.
The impact of this position is felt across the entire organization. By analyzing multi-channel campaign performance, client demographics, and market trends, you directly influence how The Ameriprise positions its financial advisory services and digital products. Your insights will empower product owners, planning managers, and senior executives to make data-backed decisions that drive measurable business growth while maintaining the high standards of our brand.
What makes this role exceptionally rewarding is its integration with our strategic initiatives, including our prestigious Leadership Development Program (LDP). Whether you enter through this leadership track or directly into a specialized marketing team, you will have the unique opportunity to collaborate with higher-ups, shadow seasoned leaders, and work on high-visibility projects that safeguard and promote our corporate reputation.


