To succeed in the TELUS Digital - hiring process, you must demonstrate a structured approach to sales and a deep alignment with the company's core values. Your preparation should focus on showing not just what you sell, but how you strategically navigate the entire sales lifecycle.

Sales Acumen & Methodology – You must clearly articulate your sales process, from prospecting to closing. Be prepared to discuss how you leverage specific sales frameworks, handle complex objections, and maintain a healthy pipeline. Interviewers look for candidates who rely on data and structured methodologies rather than luck.

Consultative Problem-Solving – TELUS Digital - focuses on delivering highly tailored solutions. You must show that you can deeply analyze a client's business, ask the right discovery questions, and connect product capabilities directly to their strategic goals.

Executive Presence & Communication – As an Account Executive, you will frequently present to senior leadership and external decision-makers. You will be evaluated on your ability to communicate complex technical concepts clearly, handle unexpected questions with poise, and maintain a professional, engaging demeanor.

Resilience & Coachability – The sales environment is demanding, and interviewers want to see how you handle rejection and feedback. Showcasing a growth mindset, describing how you overcome obstacles, and demonstrating coachability during role-plays are critical success factors.

The interview process for the Account Executive position at TELUS Digital - is comprehensive, professional, and structured to thoroughly evaluate your sales capabilities. Depending on the seniority of the role and the specific business unit, the entire process typically spans three to six weeks.

The journey begins with a standard recruiter phone screen to assess your background, baseline qualifications, and alignment with the role. Successful candidates then progress to a hiring manager interview, which dives deeper into your sales experience, metrics, and behavioral competencies.

The final and most critical stage involves a panel interview and practical assessment. This stage frequently includes a case study, a mock discovery call, or a 90-day sales forecast presentation. TELUS Digital - places immense value on these real-world simulations to evaluate your strategic thinking, presentation skills, and ability to handle live objections.

The visual timeline above outlines the typical progression from the initial HR screening to the final executive review. Candidates should use this timeline to pace their preparation, ensuring they allocate sufficient time to build out case studies and practice role-play scenarios before the final rounds. Note that while some retail-adjacent positions may move faster, corporate B2B roles strictly follow this multi-stage evaluation.

To stand out in the TELUS Digital - interview process, you must excel in three core evaluation areas that the hiring team focuses on during the practical assessments.

The 90-Day Sales Forecast & Presentation

For mid-to-senior level roles, you will be asked to prepare and present a 90-day sales plan or forecast. This exercise evaluates your strategic planning, market analysis, and commercial execution capabilities.

Be ready to go over:

• Market Segmentation – How you identify high-value target accounts within your assigned territory.
• Pipeline Generation – Your specific plan for building a robust pipeline from scratch within the first 30 to 60 days.
• Resource Allocation – How you plan to leverage internal resources, such as sales engineers and product specialists, to accelerate deals.
• Advanced concepts (less common) – Multi-year account expansion strategies, navigating complex procurement processes, and co-selling with channel partners.

Example scenarios:

• "Present a 90-day strategy detailing how you would introduce our new Agriculture IoT product line to mid-sized farming co-operatives in your region."
• "Walk us through your calculated risk mitigation plan if your primary target vertical experiences a sudden economic downturn."

Mock Discovery Calls & Role-Play

The mock call is often considered the most crucial element of the practical evaluation. Interviewers will role-play as a skeptical or busy decision-maker to see how you perform under pressure.

Be ready to go over:

• Active Listening – Showing that you can hear client pain points and use them to guide the conversation naturally.
• Effective Questioning – Using open-ended questions to uncover budget, authority, need, and timeline (BANT).
• Objection Handling – De-escalating common objections around pricing, competitor preference, or timing without losing control of the call.

Example scenarios:

• "Conduct a 10-minute mock discovery call with a Director of HR who is currently using a legacy system and is highly resistant to adopting our modern Absence & Disability Management platform."
• "A client states that a direct competitor is offering a similar product at a 20% discount. Role-play how you defend our product's premium value proposition."

Behavioral Descriptive Interviews (BDI)

TELUS Digital - utilizes structured BDI questions to evaluate your past performance as an indicator of future success. You should format all answers using the STAR (Situation, Task, Action, Result) method.

Be ready to go over:

• Quota Attainment - Specific examples of how you consistently met or exceeded your sales targets in previous roles.
• Cross-Functional Collaboration - How you have worked with product, engineering, or customer success teams to close or implement a complex deal.
• Adaptability - How you successfully managed a sudden shift in company strategy, product offerings, or territory assignments.

Example scenarios:

• "Describe a time when you had to manage a client relationship that was severely damaged by a product delivery failure. How did you rebuild trust?"
• "Tell me about a complex sales cycle where you had to secure buy-in from multiple stakeholders across different departments (e.g., IT, Finance, and HR)."

As an Account Executive at TELUS Digital -, your day-to-day activities are centered on driving revenue and managing strategic client relationships. You will own the entire sales cycle, from initial prospecting to contract signing and handoff to the implementation team.

Your primary focus will be on pipeline development. This involves conducting outbound prospecting, qualifying inbound leads, and leveraging your professional network to identify new business opportunities. You will spend a significant portion of your week meeting with prospective clients, conducting discovery sessions, and presenting tailored product demonstrations.

Collaboration is a core component of this role. You will work closely with:

• Product Specialists & Sales Engineers – To design technical solutions that meet specific client requirements.
• Customer Success Managers – To ensure seamless onboarding and identify future account expansion opportunities.
• Marketing Teams – To refine regional messaging and leverage collateral that resonates with your target market.

Additionally, you will be responsible for maintaining accurate sales forecasts and client records within the company CRM. This data-driven approach ensures that regional leadership has clear visibility into pipeline health, deal stages, and projected revenue.

To be competitive for the Account Executive position at TELUS Digital -, you must possess a strong track record of sales success along with specific professional competencies.

• Must-have skills & experience:

  • Proven experience in B2B sales, account management, or business development, preferably within SaaS, telecommunications, or technology-driven industries.
  • Demonstrated ability to meet and exceed individual sales quotas consistently.
  • Strong proficiency in modern CRM platforms (such as Salesforce) and sales enablement tools.
  • Exceptional communication, presentation, and negotiation skills, with a proven ability to influence C-suite decision-makers.
  • Experience navigating complex, multi-stakeholder sales cycles.

• Nice-to-have skills & experience:

  • Specialized industry knowledge matching the specific business unit (e.g., AgTech, Absence & Disability Management, or enterprise telecom).
  • Formal sales training certifications (e.g., Challenger Sale, Sandler, or SPIN Selling).
  • Experience working in a hybrid or remote sales environment.