Preparing for an interview at Synthesia requires a balanced approach of deep product knowledge, structured sales frameworks, and an understanding of the generative AI landscape. You should not expect a generic sales interview; instead, prepare to demonstrate high business acumen and a strong command of outbound prospecting.

Role-Related Knowledge – You must thoroughly understand Synthesia's product suite, its primary use cases (such as corporate training, customer onboarding, and localized marketing), and the competitive landscape. Be prepared to explain how synthetic video solves real-world business challenges, such as reducing localization costs and accelerating content creation timelines.

Pipeline Generation Ability – Synthesia places a heavy emphasis on an Account Executive's ability to self-generate pipeline. You will be evaluated on your territory planning, your understanding of the ICP, and your capability to draft compelling, personalized multi-channel outreach campaigns.

Discovery & Qualification – Interviewers will closely watch how you run a discovery call. You need to demonstrate that you can ask open-ended, high-impact questions that lead prospects to realize the cost of inaction, rather than rushing to present a product demo too early.

Coachability & Adaptability – Because the AI market moves rapidly, Synthesia values candidates who are highly adaptable and eager to learn. Showing how you incorporate real-time feedback during your role-play exercises is just as important as your initial performance.

The interview process at Synthesia is structured, highly professional, and designed to evaluate both your immediate sales capabilities and your long-term potential within the team. Candidates frequently report that the process is transparent, communicative, and candidate-focused, with interviewers taking a genuine interest in getting to know you as a professional. The typical timeline can move quickly, sometimes wrapping up within two to three weeks, though more senior enterprise roles may involve a deeper evaluation over a longer period.

You will navigate a multi-stage funnel that tests your sales methodology, strategic planning, and presentation skills. The stages are designed to be practical, simulating the actual day-to-day challenges you will face as an Account Executive.

The timeline above outlines the standard progression for sales roles at Synthesia. It begins with foundational screening conversations to assess fit and background, before moving into highly practical, role-specific assessments that simulate real sales scenarios. Finally, you will meet with senior leadership to discuss broader strategic alignment and long-term career goals. Use this roadmap to allocate your preparation time effectively, ensuring you are fully prepared for the practical challenges in the middle and late stages.

To succeed in the Synthesia interview process, you must excel in three core evaluation areas that reflect the realities of selling cutting-edge generative AI software.

The Pipeline Generation (PG) Challenge

This stage is a critical filter in the Synthesia hiring process. You will be asked to build and present a comprehensive outbound territory plan, demonstrating that you can systematically identify and break into high-value target accounts.

Be ready to go over:

• ICP Identification – Clearly defining which industries (e.g., retail, finance, healthcare) and departments (e.g., L&D, customer support) yield the highest conversion rates for synthetic video.
• Persona Mapping – Identifying key decision-makers, such as Chief Learning Officers, VPs of Enablement, or Heads of Global Communications, and understanding their unique business pressures.
• Multi-Channel Outreach Sequences – Designing highly personalized outreach cadences across email, LinkedIn, and phone, showcasing your ability to write copy that cuts through the noise.

Example scenarios:

• "Draft a three-step email sequence targeting a VP of L&D at a global retail company with 10,000 employees, explaining how Synthesia can solve their training localization bottleneck."
• "Present a 30-60-90 day territory plan detailing how you will uncover and qualify new pipeline within an assigned, untapped region."

Discovery & Role-Play Execution

The role-play is where you prove your consultative selling skills. You will participate in a simulated discovery call with Synthesia interviewers acting as prospective enterprise buyers.

Be ready to go over:

• Active Listening – Picking up on subtle cues and challenges mentioned by the prospect and drilling down into them rather than sticking strictly to a script.
• Quantifying Pain – Helping the prospect calculate the exact time, budget, and resources currently wasted on traditional video production workflows.
• Value Mapping – Seamlessly connecting Synthesia's features (such as instant translation, custom avatars, and text-to-video editing) directly to the business outcomes the prospect cares about.

Example scenarios:

• "Conduct a 15-minute mock discovery call with a skeptical corporate training manager who is worried that AI-generated avatars will feel impersonal to their employees."
• "Handle a live objection regarding data security and the hosting of proprietary corporate training content on a cloud-based AI platform."

Sales History & Performance Deep Dive

Synthesia targets high-performing sales professionals who have a proven track record of hitting and exceeding quota. You must be prepared to defend your resume with concrete numbers and structured narratives.

Be ready to go over:

• Quota Attainment – Sharing specific historical performance metrics, including your percentage to quota, average deal size, and sales cycle lengths.
• Sales Methodology – Explaining the structured frameworks you use to qualify and close deals (e.g., MEDDPICC, BANT, or Challenger Sale).
• Deal Post-Mortems – Providing clear, self-aware analyses of both your most successful enterprise wins and the deals that slipped away.

Example scenarios:

• "Walk me through a deal where you successfully navigated a complex procurement and legal security review process within a highly regulated industry."
• "Describe a scenario where you realized mid-way through a sales cycle that you were single-threaded with a non-decision maker, and explain how you successfully multi-threaded the account."