Preparation for this role requires a balanced approach. You should be ready to demonstrate not only your technical mastery of data tools but also your ability to act as a strategic advisor to our clients.

Role-related knowledge – You must possess a strong grasp of the ad-tech/MarTech ecosystem, including 3rd party data, pixels, and Identity Solution tools. Expect to discuss how data flows from initial collection through to campaign optimization.

Problem-solving ability – We look for candidates who can take an ambiguous request—such as a client wanting to improve a specific conversion rate—and structure a logical, data-backed approach to solve it. Be prepared to walk us through your methodology step-by-step.

Communication & Client-facing skills – Your technical insights are only as valuable as your ability to communicate them. You will be evaluated on your capacity to present audience analytics and performance reports in a way that aligns with the client's business objectives.

The interview process at Starcom Mediavest Group Germany is designed to be efficient but thorough, focusing on both your technical aptitude and your ability to fit into our high-performance culture. Typically, you will undergo a series of screenings and interviews with both HR representatives and members of the Performance Marketing team. The pace is often brisk, as we look for candidates who can hit the ground running.

We prioritize a direct, honest dialogue. You should expect to interact with multiple stakeholders, which serves as an opportunity for you to understand the team dynamic and for us to evaluate how you handle technical and collaborative challenges in real-time.

This timeline illustrates the progression from initial contact to final decision. Use this to structure your preparation; ensure you are ready for technical deep-dives early in the process, and focus on articulating your professional narrative during the later, more team-oriented interviews.

Technical Ad-Tech Knowledge

We assess your understanding of the tools that power modern digital marketing. A strong candidate understands not just how to use a tool, but why a specific tool is chosen for a specific client goal.

Be ready to go over:

• DSP/CDP Functionality – Understanding the strengths and weaknesses of platforms like Salesforce or Adobe.
• Data Flow – Explaining how data moves from a user interaction to an audience insight.
• Identity Solutions – Familiarity with tools like LiveRamp or Neustar.

Example questions or scenarios:

• "How would you diagnose a low match rate in an audience distribution?"
• "Compare the advantages of using 1P versus 3P data for a customer acquisition campaign."

Analytical Storytelling

Data without context is noise. We evaluate your ability to create a "story" from your analysis that informs client decision-making.

Be ready to go over:

• Audience Insights – Translating raw data into actionable audience segments.
• Performance Reporting – Structuring presentations that highlight results against KPIs.
• Optimization Strategy – Using historical data to prescribe future campaign adjustments.

Example questions or scenarios:

• "Walk me through a time you presented a report that changed a client's strategy."
• "How do you decide which metrics are most important when a client has conflicting goals?"

As a Data Analyst, your daily life will center on the lifecycle of client data. You will spend significant time managing the onboarding of client data into our systems, ensuring that match rates are tracked, and that data is correctly distributed across targeting platforms. You are the primary point of contact for the technical health of your assigned accounts.

Beyond the technical execution, you will participate in regular team meetings to share knowledge and contribute to new targeting strategies. You will work closely with the Programmatic and media investment teams to ensure that the data strategies you develop are implemented accurately. Your success is measured by your ability to exceed client expectations through precise, data-driven optimizations.

A successful candidate for this role is someone who combines technical discipline with a service-oriented mindset.

• Must-have skills: 3+ years of digital advertising experience, proficiency with Web analytics tools (e.g., Google Analytics), expert understanding of ad serving platforms, and strong interpersonal skills.
• Nice-to-have skills: Experience with clean room solutions, advanced knowledge of SQL or Python for data manipulation, and prior experience in an agency-side client-services role.

Q: How long does the interview process typically take? A: While it can vary, many candidates experience a relatively swift process, sometimes moving from initial contact to an offer within a few weeks.

Q: What is the most important quality you look for? A: We look for a blend of technical expertise and the ability to act as a partner to our clients. You must be able to translate data into business value.

Q: Is there a specific culture I should be aware of? A: Starcom Mediavest Group Germany values the motto "Viva La Difference." We are committed to fostering an inclusive environment where diverse perspectives are celebrated and expected.

• Prepare for Excel: Even in senior roles, technical proficiency in core tools is tested. Be comfortable with advanced formulas and data visualization.
• Know your resume: Be ready to explain the "why" behind your past projects. We are interested in your decision-making process, not just the outcome.
• Ask questions: At the end of your interview, ask about the team’s current biggest challenge. It shows you are already thinking like a member of the team.

The Data Analyst role at Starcom Mediavest Group Germany is a high-impact position that offers the chance to work at the intersection of technology and creative strategy. By focusing your preparation on your technical ad-tech knowledge, your ability to communicate complex insights, and your commitment to a collaborative, inclusive work environment, you will be well-positioned to succeed.

We encourage you to review your own project history and map your experiences to the responsibilities outlined in this guide. Use this document as a foundation for your preparation, and remember that confidence comes from being thoroughly prepared. You have the skills to make a real difference here; we look forward to seeing how you can contribute to our team.