What is a Marketing Analytics Specialist at Staples?
The Marketing Analytics Specialist role at Staples is a pivotal function that bridges the gap between raw data and actionable business strategy. In a high-volume retail and business-to-business environment, your primary objective is to derive insights that optimize marketing spend, improve customer segmentation, and drive performance across digital channels. You will be responsible for interpreting complex datasets to inform decision-making for leadership, ensuring that every marketing dollar is tied to measurable business outcomes.
This role is critical because Staples operates at a massive scale, requiring a specialist who can handle both technical rigor and the ability to translate those findings for non-technical stakeholders. You will work closely with cross-functional teams, including e-commerce, sales, and merchandising, to identify trends and growth opportunities. Whether you are performing A/B testing on site features or analyzing campaign effectiveness, your work directly influences how Staples engages with millions of customers daily.




