Preparation for Stand Together requires a focus on "Principle Based Management" (PBM). You must be able to demonstrate that you are not only a skilled analyst but also a contributor who understands the broader mission of the organization.

Role-Related Knowledge – You must demonstrate mastery of the full marketing analytics stack, including Tableau, SQL, and various digital marketing platforms. Interviewers will test your ability to build scalable dashboards and your capacity to handle complex data-wrangling tasks.

Strategic Communication – Your ability to distill complex findings into actionable insights for non-technical senior leaders is paramount. Focus on your "storytelling" skills; be ready to explain how you have used data to pivot a strategy or identify a new opportunity.

Cultural Alignment – Stand Together values entrepreneurialism, respect, and openness. You will be evaluated on your ability to work collaboratively in a non-hierarchical, fast-paced environment where data-driven thinking is used to solve real-world problems.

The interview process at Stand Together is structured to be thorough, focusing on both your technical competency and your fit within their unique culture. You should expect an initial phone screen that will cover your background, your interest in the mission, and your technical readiness. If you advance, you will likely engage in a series of deeper interviews with key stakeholders and leadership members, which may involve case studies or technical deep dives into your past work.

This visual timeline highlights the progression from initial screening to deeper technical and cultural evaluations. Candidates should use this to pace their preparation, ensuring they are ready to discuss both the "how" of their technical work and the "why" of their alignment with the organization's goals.

Measurement Framework Design

This area tests your ability to map business goals to measurable outcomes. Strong candidates demonstrate a systematic approach to identifying KPIs that truly matter to the organization's long-term objectives.

Be ready to go over:

• Defining success metrics for multi-channel campaigns.
• Aligning data collection with customer journey stages.
• Advanced concepts: Attribution modeling, predictive analytics for donor/audience retention.

Data Visualization and Storytelling

Your ability to build intuitive, scalable Tableau dashboards is essential. You must demonstrate how your visualizations facilitate better decision-making rather than just displaying data.

Be ready to go over:

• Designing for executive-level consumption.
• Managing data refreshes and dashboard performance.
• Advanced concepts: Automated reporting loops, interactive data storytelling techniques.

As a Marketing Analytics Specialist, your day-to-day will involve high-level strategy and granular execution. You will lead the development of measurement frameworks for key marketing initiatives, ensuring that every project has a clearly defined learning agenda. You will work closely with cross-functional teams, including media buyers, content creators, and product managers, to ensure that data is not just collected, but utilized to drive performance.

A significant portion of your time will be spent maintaining and evolving Tableau dashboards that serve as the single source of truth for the organization’s marketing performance. You will move beyond simple descriptive analytics to provide prescriptive recommendations, identifying trends that inform future strategies. You are expected to be an internal advocate for data literacy, helping team members across the organization understand the value of analytical thinking in their daily operations.

To be competitive, you must possess a strong background in marketing analytics and a proven track record of influencing business strategy.

• Must-have skills: 10-15 years of experience in business or marketing analytics, expert-level Tableau proficiency, and deep experience with digital marketing platforms like Meta, Google Analytics 4, and Salesforce.
• Nice-to-have skills: Experience with Snowflake or other data warehousing solutions, advanced statistical modeling, and experience in non-profit or advocacy-based marketing.
• Soft skills: Exceptional storytelling abilities, a high degree of intellectual humility, and an entrepreneurial mindset.

Q: Is the interview process strictly technical? A: No, it is a balanced assessment. While you will be tested on your technical capabilities, the interviewers place significant weight on your ability to communicate complex data to non-technical stakeholders and your alignment with the organization’s values.

Q: What is the best way to prepare for the "culture" questions? A: Familiarize yourself with the concept of Principle Based Management (PBM). The organization values individuals who are open, humble, and driven by the desire to solve complex social problems through innovation.

Q: How long is the typical interview process? A: While it varies by role and team, expect a process that spans several weeks, involving multiple stages of screening and deep-dive discussions with various team leaders.

• Own your narrative: Be prepared to explain not just what you did, but how your work directly contributed to a business outcome.
• Be prepared for direct questions: The team values openness; answer questions directly and honestly.
• Focus on the "why": Always connect your technical solutions back to the broader mission of Stand Together.
• Prepare for the curveball: As noted in recent experiences, be prepared to discuss your perspective on the organization’s mission and values in a professional and thoughtful manner.

The Marketing Analytics Specialist role at Stand Together offers a unique opportunity to apply high-level analytical skills to some of the most pressing challenges in society. By mastering the balance between technical rigor and strategic communication, you can become a pivotal partner in the organization's success.

Preparation is key. Ensure you are comfortable with your Tableau expertise, your ability to tell stories through data, and your understanding of how Principle Based Management guides decision-making. With a clear focus on these areas, you will be well-positioned to navigate the interview process with confidence.

The salary data provided reflects the broad range for this position, which is influenced by experience, seniority, and specific team needs. Use this information to benchmark your expectations and to understand the level of impact and responsibility associated with this role at Stand Together.