What is a Marketing Analytics Specialist at Snap?
The Marketing Analytics Specialist at Snap plays a pivotal role in driving the growth, engagement, and monetization of Snapchat's global ecosystem. Operating at the intersection of marketing, product, and data science, this role is responsible for translating complex user behavior and campaign data into strategic, actionable business decisions. You will help optimize marketing budgets, evaluate the performance of global campaigns, and unlock deep insights into how users interact with key Snap products, including AR Lenses, Spotlight, Snap Map, and Snapchat+.
At Snap, marketing analytics is not just about retroactively reporting on metrics; it is a forward-looking, strategic function. The decisions you make directly influence how millions of dollars in marketing spend are allocated across paid acquisition, organic campaigns, and brand initiatives. You will work closely with cross-functional partners to design robust experiments, build scalable data infrastructure, and establish measurement frameworks that can withstand the rapidly changing privacy landscape.
This role is highly collaborative and carries significant visibility. Because Snap operates on a global scale with a highly matrixed team structure, your insights will frequently guide decisions made by Product Marketing Managers (PMMs), regional General Managers, and executive leadership. Navigating this fast-paced environment requires a unique blend of technical execution, business acumen, and exceptional communication skills.
