What is a Marketing Analytics Specialist at Skylight?
At Skylight, the Marketing Analytics Specialist—often aligned with the Retail Digital Marketing Manager initiatives—plays a pivotal role in bridging the gap between digital marketing performance and physical retail success. This role is not just about tracking clicks and conversions; it is about understanding the entire omnichannel customer journey. You will act as the analytical engine that drives growth, optimizes ad spend, and uncovers actionable insights across diverse marketing channels to ensure Skylight products capture consumer attention both online and on retail shelves.
This position has a direct, measurable impact on the business's bottom line. By analyzing complex datasets from retail media networks, direct-to-consumer (DTC) campaigns, and third-party marketplaces, you will help shape the strategic direction of Skylight's marketing investments. You will collaborate closely with product, sales, and creative teams to build a cohesive narrative around customer acquisition, retention, and lifetime value.
What makes this role uniquely challenging and exciting is the scale and complexity of managing hybrid retail and digital environments. You will navigate massive datasets, design multi-touch attribution models, and translate highly technical data into strategic business recommendations. For a professional who thrives at the intersection of data science and commercial strategy, this role offers a high-visibility platform to influence product launches and major retail partnerships.


