What is a Marketing Analytics Specialist at Sendbird?
At Sendbird, the Marketing Analytics Specialist sits at the critical intersection of data science, growth marketing, and product strategy. This role is responsible for transforming raw user interactions and marketing campaign data into actionable insights that drive the adoption of Sendbird’s chat, voice, video, and AI-first communication APIs. Because Sendbird powers communications for billions of users globally across applications like Reddit, Yahoo, and Deliveroo, even minor optimizations in the marketing funnel can unlock massive revenue and engagement opportunities.
You will work closely with product marketing managers (PMMs), growth teams, and product managers to analyze the full-stack user journey. From initial ad click to developer onboarding and API integration, you will build the data models and dashboards that prove which strategies are working. Your work will directly influence how Sendbird positions its cutting-edge AI chatbot solutions and core API products in a highly competitive B2B developer platform landscape.
This role is highly visible and intellectually stimulating. You will not just report on past performance; you will actively shape future product launches and marketing investments. Successful candidates are those who possess both the technical chops to query complex databases and the business acumen to translate those numbers into compelling, high-impact stories for leadership.




