As a Marketing Analytics Specialist at Seatgeek, your day-to-day work is fast-paced, highly collaborative, and deeply analytical. You will be the primary analytical partner for the performance marketing team, helping them understand what is working, what is not, and where the next growth opportunities lie.

Your primary responsibilities will revolve around analyzing campaign performance across all digital acquisition channels. This includes monitoring daily spend, tracking conversion funnels, and identifying inefficiencies in active campaigns. You will spend significant time querying databases to extract performance data, building dashboards to democratize access to insights, and conducting deep-dive analyses on user behavior.

Collaboration is a cornerstone of this role. You will work closely with:

• Marketing Managers to translate your analytical insights into tactical campaign adjustments, such as bid changes or creative optimizations.
• Data Engineers to ensure that marketing tracking pixels, UTM parameters, and database tables are structured correctly and capturing clean data.
• Product Teams to understand how changes to the Seatgeek checkout flow or user experience impact downstream marketing performance and attribution.

In addition to ongoing operational support, you will drive strategic initiatives. This might involve evaluating the long-term ROI of a major brand sponsorship, designing sophisticated multi-channel incrementality tests, or building predictive models to forecast ticket demand for major concert tours.

To be competitive for the Marketing Analytics Specialist position at Seatgeek, you need a strong foundation in quantitative analysis paired with practical experience in digital marketing.

• Must-have skills – Advanced proficiency in SQL (ability to write complex joins and aggregations) and exceptional spreadsheet modeling skills in Excel or Google Sheets.
• Must-have skills – A solid understanding of core digital marketing metrics, including CPA, CPC, CPM, ROI, and LTV, as well as the mechanics of SEM and SEO.
• Nice-to-have skills – Experience with Regex for data cleaning, familiarity with data visualization tools like Looker or Tableau, and exposure to scripting languages such as Python or R.
• Experience level – Typically requires 2–4 years of experience in an analytical role, preferably within a high-growth e-commerce, marketplace, or digital marketing agency environment.
• Soft skills – Strong communication skills with the ability to translate complex quantitative findings into clear, strategic recommendations for business stakeholders.

Q: How technical is the interview process for this role? The process is highly analytical. While you do not need to be a software engineer, you must have strong, practical data skills. You will be tested on your ability to write clean SQL queries, build complex spreadsheet models, and apply mathematical reasoning to marketing problems during the take-home test and live interviews.

Q: What is the format of the take-home assignment? The assignment typically consists of a problem set that evaluates your spreadsheet skills, marketing math capabilities, and strategic thinking. You may be asked to analyze a sample marketing dataset, calculate campaign ROI, map keywords to specific events, and write a brief, client-facing pitch or recommendation based on your findings.

Q: How long does the entire hiring process take? Based on candidate experiences, the process typically takes between 4 to 6 weeks from the initial recruiter screen to a final decision. Seatgeek recruiters are generally very responsive, but the timeline can depend on the depth of the interview loop and the scheduling of senior leadership interviews.

Q: What is the culture of the analytics team at Seatgeek? The team is highly collaborative, data-driven, and passionate about live events. It is a tight-knit group where analysts are expected to take ownership of their work, challenge assumptions, and communicate directly with business leaders. The environment is fast-paced but supportive.

To maximize your chances of success during the Seatgeek interview loop, keep these practical, insider tips in mind.

• Know the Business Model: Seatgeek operates a two-sided marketplace for live event tickets. Understand how supply, demand, and fees work, and be ready to discuss how marketing analytics changes when you are driving users to buy tickets versus encouraging sellers to list them.
• Prepare for Live Pressure: During the review of your take-home assignment, interviewers will purposely throw curveball scenarios at you. They want to see how you think on your feet. Stay calm, talk through your logical process out loud, and do not be afraid to ask clarifying questions before answering.

• Master the STAR Method: For behavioral questions, structure your answers using the Situation, Task, Action, and Result framework. Focus heavily on the "Result"—quantify the impact of your analytical work whenever possible (e.g., "This analysis led to a 15% reduction in CPA").
• Show Your Passion for the Product: Seatgeek is a company built around live events. Expressing a genuine interest in sports, music, or theater, and showing that you have used the Seatgeek app, can help demonstrate cultural alignment with the team.

The Marketing Analytics Specialist role at Seatgeek is an exceptional opportunity for a data-driven professional to make a tangible impact on a high-growth, consumer-facing product. By optimizing performance marketing spend and driving strategic acquisition initiatives, you will play a key role in helping millions of fans experience live events.

To prepare effectively, focus your energy on mastering core marketing metrics, sharpening your SQL and spreadsheet modeling capabilities, and practicing how to communicate complex data insights clearly. Approaching the take-home assignment with rigor and preparing to defend your assumptions under pressure will set you up for success in the final rounds.

For additional resources, detailed interview experiences, and technical practice questions tailored to roles like this, explore the comprehensive suite of preparation tools available on Dataford.

The salary data above represents typical compensation ranges for marketing analytics professionals in major metropolitan areas like New York. When evaluating an offer, consider the entire compensation package, which at Seatgeek often includes competitive base pay, equity options, and benefits tailored to support a healthy work-life balance.