What is a Marketing Analytics Specialist at Seatgeek?
A Marketing Analytics Specialist at Seatgeek sits at the critical intersection of data science, performance marketing, and business strategy. In this role, you are responsible for translating complex datasets into actionable insights that optimize Seatgeek’s multi-million dollar marketing spend. By analyzing customer acquisition funnels, evaluating campaign performance, and measuring return on investment (ROI), you directly influence how the company scales its user base in a highly competitive ticketing market.
The live entertainment and ticketing space is dynamic, characterized by rapid shifts in supply, demand, and consumer behavior. As a Marketing Analytics Specialist, your work impacts key product areas and marketing channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Paid Social, and strategic brand partnerships. You will build and refine attribution models, identify high-value search keywords for major live events, and collaborate closely with engineering and product teams to ensure data integrity.
Ultimately, this role is not just about pulling data; it is about driving strategic decisions. Whether you are determining the lifetime value (LTV) of a user acquired through a specific sports partnership or optimizing bidding strategies for high-demand concert tickets, your analytical rigor ensures that Seatgeek continues to grow efficiently and dominate the live events industry.


