What is a Marketing Analytics Specialist at Samyang America?
A Marketing Analytics Specialist at Samyang America sits at the critical intersection of data-driven market diagnostics and rapid global expansion. As a fast-growing subsidiary of Samyang Roundsquare—the pioneer behind the globally viral Buldak Bokkeum Myeon (spicy chicken noodles)—Samyang America is aggressively scaling its footprint across North America and Latin America (LATAM). This role is not just about tracking numbers; it is about translating complex consumer behavior, retail performance, and digital trends into actionable growth strategies that keep the brand at the forefront of the consumer packaged goods (CPG) industry.
In this position, your insights directly influence product positioning, regional marketing spend, and distributor relationships. Whether you are analyzing sales velocities in major retail chains, measuring the return on ad spend (ROAS) for a viral social media campaign, or identifying untapped demographic segments in the LATAM market, your work ensures that marketing budgets are optimized for maximum market penetration. The complexity of the role lies in managing diverse data streams—ranging from traditional retail point-of-sale (POS) data to modern e-commerce and social media metrics.
To succeed, you must possess a unique blend of quantitative rigor and marketing intuition. Samyang America operates in a highly competitive, fast-paced FMCG (Fast-Moving Consumer Goods) landscape where consumer tastes shift rapidly. The hiring team looks for analytical minds who can look past the "what" of the data to explain the "why," helping the brand sustain its hyper-growth and successfully launch new product lines across diverse multicultural markets.
