If you join Samsung Ads as a UX/UI Designer, your day-to-day work will be highly dynamic, collaborative, and focused on delivering measurable impact. You will own the design lifecycle for various products, shifting between strategic planning, visual design, and technical prototyping.

Your primary responsibilities will include:

• End-to-End Product Design – You will take ownership of features from initial concept to final visual design. This includes conducting user research, creating wireframes, mapping user journeys, and building high-fidelity UI mockups in Figma.
• Front-End Prototyping and Implementation – You will write clean, production-ready HTML, CSS, and React code to bring your designs to life, ensuring a seamless transition from design concepts to engineering execution.
• Cross-Functional Collaboration – You will work daily with Product Managers, Engineering Leads, Data Scientists, and Business Stakeholders. You will participate in sprint planning, design reviews, and standups to ensure designs align with technical capabilities and business goals.
• Design System Contribution – You will help maintain and scale the Samsung Ads design system, ensuring consistent visual patterns, typography, and interactive components across all consumer and enterprise platforms.
• User-Centric Advocacy – You will continuously advocate for the user, conducting usability testing, analyzing user feedback, and using data to iterate on existing designs to improve engagement, retention, and satisfaction.

To be competitive for a UX/UI Designer position at Samsung Ads, you must present a strong combination of creative design talent, technical execution capabilities, and professional maturity. The hiring team seeks candidates who can demonstrate immediate value while adapting to the unique challenges of the AdTech and Connected TV industries.

Required Technical Skills

• Design Tools – Expert-level proficiency in Figma, Sketch, or Adobe Creative Suite, with a strong focus on component-based design systems and auto-layout.
• Front-End Development – Strong, practical knowledge of HTML5, CSS3, and JavaScript (ES6+). Hands-on experience with modern front-end frameworks, specifically React, is highly valued.
• Responsive Design – Proven ability to design and build interfaces that scale gracefully across mobile, desktop, and television screen resolutions.
• Prototyping – Advanced prototyping skills using tools like ProtoPie, Framer, or custom code to demonstrate complex animations, transitions, and user flows.

Required Experience & Soft Skills

• Professional Experience – Typically 3+ years of professional experience working as a UX/UI Designer, Product Designer, or Full-Stack Designer, preferably within a fast-paced technology company or digital agency.
• Portfolio Excellence – A comprehensive portfolio demonstrating a clear design process, high-fidelity UI work, complex system designs (such as dashboards), and examples of interactive prototypes or coded implementations.
• Stakeholder Communication – Exceptional verbal and written communication skills, with a proven ability to present design concepts to non-design stakeholders and defend design decisions using data, logic, and user research.
• Resilience & Adaptability – Ability to remain positive, focused, and productive in a fast-moving, highly matrixed corporate environment with evolving priorities and technical constraints.

Nice-to-Have Qualifications

• AdTech Industry Experience – Prior experience designing advertising platforms, marketing dashboards, or campaign management tools.
• 10-Foot UI Experience – Experience designing applications for Smart TVs, gaming consoles, or streaming media players.
• Formal Education – A Bachelor's or Master's degree in Human-Computer Interaction (HCI), Interaction Design, Computer Science, or a related field.

Q: Do I really need to know how to code to get hired as a UX/UI Designer at Samsung Ads? A: While some design teams at Samsung Ads focus purely on visual and interaction design, many teams—especially those handling enterprise platforms and dashboard tools—highly value "full-stack" designers. Being able to write HTML, CSS, and basic React code, or passing a front-end coding assessment, can significantly increase your competitiveness and expand the range of teams you can join.

Q: How long does the entire interview process typically take? A: The timeline can vary depending on the location and the urgency of the hire, but the standard process generally takes between 3 to 6 weeks from the initial recruiter screen to the final decision. Be prepared for a potential take-home assignment stage, which typically grants you one week to complete and submit your work.

Q: What is the work culture like for the design team at Samsung Ads? A: The design culture is highly collaborative, fast-paced, and data-driven. Because you are designing for a massive global audience, there is a strong emphasis on precision, scalability, and technical feasibility. Designers are expected to be proactive partners to engineering and product, taking high levels of ownership over their projects.

Q: How should I prepare for the take-home design and code assignment? A: Focus on demonstrating a structured design process. Document your assumptions, outline your user flows, and ensure your visual UI is clean, modern, and highly legible. When converting your design to code, write semantic HTML, organized CSS, and clean, modular JavaScript or React. Prioritize responsiveness and technical execution, and make sure your final submission is easy for the engineering team to run and review.

To maximize your chances of success during the Samsung Ads interview process, keep these practical, insider tips in mind:

• Deconstruct the Take-Home Prompt: If your process includes a take-home test that requires design and code, do not rush into coding. Spend the first 30% of your time defining the user problem, sketching layouts, and establishing a visual hierarchy. When you begin coding, keep your codebase clean, well-commented, and free of unnecessary external dependencies.
• Speak the Language of Business: When presenting your portfolio, do not just talk about colors, typography, and user empathy. Explain how your designs helped the business achieve its goals—such as increasing click-through rates, reducing user drop-off, or streamlining complex workflows to save operational hours.
• Prepare for Non-Design Interviewers: You may be interviewed by engineering leads or product managers who do not have a formal design background. Avoid overly academic UX jargon. Instead, use clear, simple language to explain why your design decisions make the product easier to use and more technically feasible to build.
• Showcase Your Adaptability: The AdTech industry moves rapidly, and technical constraints are common. Share stories of times when you had to pivot your design strategy due to API limitations, tight deadlines, or changing business requirements. Showing that you are flexible and solution-oriented is highly attractive to the hiring team.
• Master the STAR Method: For behavioral questions, structure your answers using the Situation, Task, Action, and Result framework. Be honest about past challenges, but always conclude by highlighting the positive outcome, what you learned, and how you applied those lessons to subsequent projects.

Securing a UX/UI Designer role at Samsung Ads is an exceptional opportunity to shape the future of Connected TV and advanced advertising technology. This position offers a rare combination of creative freedom, technical challenge, and massive global scale, allowing your work to directly impact millions of users and advertisers daily. By demonstrating a strong balance of end-to-end design thinking, front-end technical capability, and collaborative resilience, you can set yourself apart as a top-tier candidate.

As you prepare for your upcoming interviews, focus on refining your portfolio to highlight complex system designs, interactive prototyping, and any projects where you successfully bridged the gap between design and front-end development. Practice explaining your design decisions clearly, anticipating technical constraints, and structuring your behavioral answers to showcase your professionalism and adaptability.

The salary insight module above provides a representative view of the competitive compensation packages offered for design roles. When interpreting this data, remember that total compensation at Samsung Ads typically includes a competitive base salary, performance bonuses, and comprehensive benefits. Use this information to guide your expectations and professional discussions as you advance through the final stages of the hiring process. To explore additional community insights, detailed interview reviews, and comprehensive preparation resources, be sure to utilize the tools available on Dataford. Good luck—your preparation will be the key to your success!