Preparation for Roku requires a balance of storytelling and technical precision. Your interviewers are looking for evidence that you can handle the scale of a mass-market platform while maintaining the empathy required to understand individual user frustrations.

Research Methodology Expertise – You must demonstrate a deep understanding of when to use specific qualitative versus quantitative methods. Be ready to justify why you chose a particular approach and how you mitigated potential biases in your data collection.

Strategic Influence – Roku values researchers who do not just report data but provide actionable recommendations. You will be evaluated on your ability to persuade product managers and designers by linking your findings to business goals and user satisfaction metrics.

Adaptability and Ambiguity – The streaming industry evolves rapidly. You will be tested on your ability to navigate projects with shifting requirements or tight timelines, showing that you can maintain high research standards even when conditions are less than ideal.

The interview process at Roku is typically thorough and structured, designed to assess both your technical prowess and your cultural fit within the product organization. You can expect a progression that starts with a recruiter screen, moves to a deep-dive conversation with a research peer or manager, and concludes with a series of interviews with the wider team, often including a presentation of your work.

This timeline illustrates the standard progression from initial screening to final team interviews. Use this to pace your preparation; ensure you have at least two to three comprehensive case studies prepared before the manager-level interviews, as these are the cornerstone of your evaluation.

Methodology and Execution

This area evaluates your technical toolkit. Strong candidates demonstrate a clear, logical process for identifying research objectives, selecting participants, and synthesizing data into insights.

Be ready to go over:

• Recruitment strategies for diverse user groups.
• Synthesis techniques for turning raw observation into prioritized recommendations.
• Tools and platforms you use for remote testing and data analysis.

Example scenarios:

• "Design a research plan for a new feature on the Roku mobile app."
• "How would you validate a design change that might negatively impact ad revenue?"

Stakeholder Management

At Roku, you will work closely with product and engineering. You must show that you can build rapport quickly and translate research insights into a language that technical teams understand.

Be ready to go over:

• Influencing without authority.
• Handling conflicting feedback from product and design leads.
• Presenting data to non-research stakeholders.

Example scenarios:

• "Describe a time you had to deliver 'bad news' about a product feature based on your research."

As a User Experience Researcher, your primary responsibility is to act as the primary advocate for the user. You will design and execute research studies, ranging from generative discovery to summative usability testing, to inform the development of the Roku operating system and associated hardware.

Collaboration is constant. You will frequently partner with product managers to define research questions, work alongside designers to iterate on concepts, and coordinate with engineering teams to ensure research findings are technically feasible. You are expected to own your research projects from end-to-end, including recruiting, moderation, analysis, and the delivery of final reports or presentations that drive product strategy.

A competitive candidate for this position combines academic rigor with practical, industry-tested experience. While specific requirements fluctuate, the following are consistently valued:

• Must-have skills: Proficiency in both qualitative (interviews, diary studies) and quantitative (surveys, usability metrics) methods; strong portfolio demonstrating impact on shipped products; excellent communication and presentation skills.
• Nice-to-have skills: Experience in hardware/software ecosystems; familiarity with accessibility standards; background in psychology, human-computer interaction, or related fields.

Q: How difficult are the interviews? A: Interviews are generally considered rigorous, focusing heavily on your past projects and your ability to reason through research challenges. Prepare to defend your methodological choices in detail.

Q: How long does the process take? A: While it varies, the process typically spans several weeks from the initial recruiter screen to the final team interviews.

Q: Is there a portfolio presentation? A: Yes, most User Experience Researcher roles at Roku include a portfolio review where you present past work to the team. Choose projects that highlight your impact on product development.

• Own your narrative: When discussing past projects, be clear about your specific role and the impact you had. Avoid "we" when explaining your individual contributions.
• Be ready for the "Why": For every decision you made in a past study, be prepared to answer why you chose that path over the alternatives.
• Focus on Business Impact: Always connect your research findings to the broader goals of Roku, such as user retention, engagement, or ad performance.

The User Experience Researcher role at Roku offers a unique opportunity to shape how millions of people consume entertainment. Success in this role requires more than just research skills; it requires the strategic vision to bridge the gap between user needs and complex business objectives. By focusing on your ability to articulate your methodology and influence stakeholders, you will be well-positioned to succeed.

Prepare thoroughly, bring your most impactful case studies, and remain curious about the challenges the Roku team is currently solving. You can explore additional insights on Dataford to refine your approach further. With focused preparation and a clear understanding of the company's expectations, you are ready to demonstrate your potential as a top-tier candidate.

The salary module provides an overview of typical compensation expectations for this role. Use this data to benchmark your expectations and prepare for potential discussions regarding total compensation packages, which may include base salary, bonuses, and equity.